and Creative Entrepreneurs
How to Transition From Creative Supplier to Trusted Advisor
The designers who charge more and work with better clients didn't get there by doing better work. They changed where they entered the conversation and how they were perceived: from vendor executing a brief to advisor shaping the thinking behind it.
This workshop shows you how to make that shift. Six modules built around your current situation. Followed by dinner with people who are working through the same things.
The Vision
"At some point every designer I've worked with has said the same thing: I know I'm worth more than this. But creative freedom isn't given. It's earned through trust. And trust is built long before the brief arrives."
Most designers know what a better practice would feel like. The right clients, real creative input, work that pays what it's worth. The gap between that desired future state and your current situation is not talent. It's three things, and all three lie in your power.
Relevant Offering
The right clients find you — not because you marketed harder, but because your positioning makes it obvious you're the right person for the work that matters to them.
- You stop chasing projects that aren't right for you and start attracting the ones that are.
- The clients who value strategic thinking find you before they've even written a brief.
- Your practice grows around the work you actually want to do.
Strategic Positioning
You're remembered by the right people in the right moment for the right things. Not brought in to execute what's already been decided — trusted to shape the thinking before the brief exists.
- You're no longer one of three designers being compared on price.
- Clients seek your opinion before they make decisions, not after.
- The work feels like yours again because it is.
Value-based Sales
You stop pitching and start advising. Clients come to you with a problem, not a brief. The fee reflects the value of solving it and nobody questions it.
- You know how to have the conversation that makes price a secondary concern.
- Scope creep, late-stage feedback and budget cuts stop being part of the story.
- The clients who can't afford you self-select out before you've spent time on them.
Position your Brand To
Attract your Ideal Clients
And Win new Business.
Every creative entrepreneur is working toward the same three things.
Every workshop participant leaves with clarity around their current constraint and how it can be solved.
Service Excellence
Financial Success
Personal Fulfillment
Event Details
Designers
8 Seats
Pre-registration required
€50
English
Barcelona
L'Eixample, Barcelona, Spain
30th September
Strategy Workshop
Business Dinner
Join the online Pre-Event
Two weeks before Barcelona
A 90-minute public conversation between two people who've built their practices on opposite instincts and found out they're both right.
Where Sam & Peter agree and disagree
Does great work speak for itself? When does building your craft become avoidance of selling? Can you choose your clients or do you earn the right to choose them?
From creative supplier to trusted advisor
What changes when creatives stop waiting to be chosen and start shaping how they are perceived, trusted and brought into the conversation? We explore what it takes to get involved earlier, contribute beyond execution and become the person clients want in the room before the brief is written.
Bring your challenge and ask us anything
Bring a real business challenge. We'll work through it live.
17.09.26
16-17:30h
Free
Push & Pull:
From Opposing Forces to complementary perspectives
Every time Sam and Peter sit down and talk about business, the same tension surfaces. Two people, two practices, two fundamentally different instincts about how creative entrepreneurs get chosen for the work they want. On September 18th they're having that conversation in public, inviting you to join.
PUSH • Peter
Don't wait to be discovered. Choose your market, position your value and build the relationships before you need them.
PULL • Sam
Build something worth finding. Let your work, your reputation and your relationships do the work for you.
Designing Strategist
Strategic Designer
